The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing
Author :
Publisher : Routledge
Total Pages : 575
Release :
ISBN-10 : 9781351733717
ISBN-13 : 1351733710
Rating : 4/5 (17 Downloads)

Book Synopsis The Strategy and Tactics of Pricing by : Thomas T. Nagle

Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2017-11-20 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.


The Strategy and Tactics of Pricing Related Books

The Strategy and Tactics of Pricing
Language: en
Pages: 575
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2017-11-20 - Publisher: Routledge

DOWNLOAD EBOOK

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs
The Strategy and Tactics of Pricing
Language: en
Pages: 334
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Pearson P T R

DOWNLOAD EBOOK

The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in or
The Strategy and Tactics of Pricing
Language: en
Pages: 478
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Routledge

DOWNLOAD EBOOK

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The St
The Strategy and Tactics of Pricing
Language: en
Pages: 398
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Pearson P T R

DOWNLOAD EBOOK

Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy
Pricing Strategy
Language: en
Pages: 70
Authors: Warren D. Hamilton
Categories: Business & Economics
Type: BOOK - Published: 2014-03-16 - Publisher: CreateSpace

DOWNLOAD EBOOK

Pricing is important to many businesses around the world. The right prices usually result in greater profits, as well as staying within close range of the marke